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Essential reading for every potential, novice or professional investor and investment adviser

During times of economic downturn and upheaval, people express heightened interest in the stock market and there is a greater need for sound advice.

For existing and aspiring private investors, the stock market is often intimidating, so valuable information is of the utmost importance.

Even professional investors require insights into the stock market that are unbiased and clinical.
 
The Effective Investor written by Franco Busetti is a valuable source of information in that it supplies concise and insightful answers to questions such as "What drives returns?"; What does risk really mean and how can one reduce it?"; "How much should one invest offshore?" and "What traps are avoidable?".

The book explains how the stock market works, the key principles that drive it and how to improve investment performance whilst meeting short term and long term objectives. 
 
The Effective Investor provides readers with the findings of leading-edge research conducted into the South African stock market, the results of which are normally reserved for professional institutions.

However, instead of presenting these results formally, the book is written in an informal, easy-to-understand format.
 
What makes The Effective Investor different to other books currently available on the market is that it focuses on investment rather than short-term trading, is written by a practicing, top-rated investment professional and is based on the very latest research on the South African stock market, providing specific insights and advice, rather than generalities.

Even though there are a number of books about investing that are published overseas, when compared with developed markets, the South African market is different.

Currently there isn't a local book on investing which is based on research specific to the South African stock market. Therefore insights into local factors such as the Rand and Rand hedge stocks that this book includes are critically important.
 
Private investors and investment professionals alike will benefit from reading The Effective Investor. The book has been divided into five main sections, each dealing with a different aspect of investing on the stock market.

The first part is focused on how things are meant to work in theory and the second part centres on the implementation of these principles in real life.

The third part investigates the reasons why things do not always work as planned and the fascinating area of investor psychology, while the fourth part deals with investment styles and techniques.

The fifth part of the book focuses on how to be a part of the investment world, either by investing privately or appointing a fund manager.
 
The Effective Investor has a comprehensive bibliography that lists some of the best investment books and most useful resources and websites for both novice and professional investors.

The book is abundantly illustrated with charts and diagrams and includes guest contributions from some of the country's most astute professional analysts and fund managers on their specific areas of expertise, providing exceptional insight into current investment thinking.
 
The Effective Investor is essential reading for every potential, novice or professional investor and investment adviser who wants to understand the most important principles of the South African stock market to ensure both rewarding and safe investing.