http://www.itinews.co.zaThe complete South African Financial Services News and Information PortalCopyright (C) 2006editor@itinews.co.zawebmaster@itinews.co.zaenITINews RSS Generatorhttp://www.itinews.co.za/news.aspx?categoryid=40&subcategoryid=1207&itemid=40aecef9-8489-4b7d-ae89-a2878e79d6ccAttracting and keeping the best people, inspiring them to do great things - Is marketing an art or a science? Scott Bedbury, former Chief Marketing Officer of Nike and Starbucks, argues that it is both.webmaster@itinews.co.za (James Wight)Tue, 02 Oct 2007 12:00:00 AM GMThttp://www.itinews.co.za/news.aspx?categoryid=40&subcategoryid=1207&itemid=4e5e9fca-3838-4056-aa4a-a559ab5169efBranded content that resides on the phones of consumers - Exp and Brandscape runs first ever phone-based campaign for SAB to demonstrate that high tech works in Africaeditor@itinews.co.za (Claire Adlam)Wed, 15 Aug 2007 12:00:00 AM GMThttp://www.itinews.co.za/news.aspx?categoryid=40&subcategoryid=1207&itemid=d17c75d5-7d27-4df9-9415-1db36b263406Consumers buy brands, they don't buy companies - Fast-moving consumer goods manufacturers are rapidly changing their mix of products to follow trends in health, wellness, and beauty. But such portfolios are challenging the meaning of the manufacturer's corporate brand.editor@itinews.co.za (Robert Caldwell)Sat, 19 May 2007 12:00:00 AM GMThttp://www.itinews.co.za/news.aspx?categoryid=40&subcategoryid=1207&itemid=e73af616-0524-4b0f-8d82-2c5aa32063ccClarity of communication - Some very useful articles come out of press releases and various editorial submissions to Insurance Times & Investments. We often receive as many as 20 a day.editor@itinews.co.za (Nigel Benetton)Wed, 26 Jul 2006 12:00:00 AM GMThttp://www.itinews.co.za/news.aspx?categoryid=40&subcategoryid=1207&itemid=6224b897-ae22-4324-9dac-e1b09f0980acChurn makers: unwittingly encouraging volatility? - Sometimes, company policies unwittingly encourage customer volatility. Consider the case of the South African mobile telecom company MTN, which Mike Lowenstein and Gill Griffin write about in their book, Customer Winback. editor@itinews.co.za (ITInews Editor)Fri, 27 Jan 2006 12:00:00 AM GMT